General Medical Care
Campaign
For Vilans, Scripta Video developed a proprietary campaign format focused on general medical care (MGZ), which combines real-life case studies with professional expertise. In two videos—one focusing on elder care and one on care for people with disabilities—experts such as general practitioners and geriatric specialists observe a familiar situation unfold and respond based on their own areas of expertise.
From a daughter struggling with the growing burden of caring for her parents to a seemingly innocent card game that suddenly escalates: the films bring complex care issues to life and make them open for discussion. In this way, the campaign highlights the need for collaboration around vulnerable older adults and people with disabilities—exactly what Vilans’ MGZ program focuses on.
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Vilans
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Scripta Video
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2025
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Case study videos, storytelling, onboarding
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12:54 a.m.
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Director - Joris Joziasse
Producer - Milou Kleijwegt
DP - Jelle Boerma
Second Camera Operator - Joris Joziasse
Edit - Joris Joziasse
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