This is Ninety Nine
Synopsis
For the launch of NinetyNine, FOZIA developed a brand video that not only tells the story but also brings it to life. By putting real people and perspectives front and center, the film positions NinetyNine as a pioneer in inclusive representation within media and campaigns. The video served as the starting point for their brand launch and immediately generated visibility and recognition, garnering attention from Fonk Magazine and other media outlets. A powerful launch that not only establishes a brand but also sets a movement in motion.
And that's just the beginning...
120,000 views
On Instagram and LinkedIn
Shared 158 times
On LinkedIn and Instagram
388 comments
On Instagram and LinkedIn
6 interviews
Featured in publications such as *Het Parool*, *Fonk Magazine*, *Linda*, *Flair*, and *KnappeKoppen*
In the media spotlight
Scroll through the selected press releases. Click on a press release to view the full article.
NinetyNine advocates for the systemic representation of people with disabilities
How often do you see someone with a disability on your screen? Probably never, or very rarely. That’s why speaker and lived-experience expert Sophie-Anne Onland and marketing strategist Friso Nilting are launching NinetyNine Agency, the first agency dedicated entirely to bringing about structural change in the representation of people with disabilities in media and advertising.
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The forgotten demographic with 90 billion euros to spend
The representation of people with disabilities in the media is lacking: this demographic sees itself reflected in only 0.6% of all advertising, marketing, and media content. That was reason enough for Sophie-Anne Onland and Friso Nilting to launch NinetyNine, the first Dutch talent agency dedicated entirely to increasing the visibility of people with disabilities in the media. In this Q&A, the founders share their mission, motivation, and ambitions.
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Amsterdam agency wants to make it standard practice to include people with physical disabilities in advertisements and the media
NinetyNine is the first Dutch talent agency that focuses exclusively on people with physical disabilities and connects them with brands and media outlets.
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Friso is launching the Netherlands' first talent agency for people with disabilities!
Why do we see so few people with disabilities in the media and advertising? Although 13% of the Dutch population has a disability, this group appears in only 0.6% of all media content. That needs to change, says Friso Nilting, founder of NinetyNine Agency.
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NinetyNine Agency
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FOZIA
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2026
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Campaign Video, Brand Activation, Employer Branding
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12:54 a.m.
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Direction & Production - Sophie-Anne Onland & Friso Nilting
Creative Director & Director of Photography - Joris Joziasse
AD - Pei Sin Che
Edit - Pei Sin Che & Joris Joziasse
Location - Jump Studio Amsterdam
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Donna Stolk
Anouk Schonk
Dennis Gerkes
Pinar Özad
Sophie-Anne Onland